Committing to the cloud
The pandemic forced many companies to reconsider their manufacturing and distribution processes. Now, businesses are turning to cloud-based software to facilitate everything from hybrid work to logistics and operations
In the weeks before the world went into lockdown, the digital team at shoe retailer LK Bennett was busy rolling out a new cloud-based platform to support online sales. The new ERP platform would simplify the management of LK Bennett’s IT infrastructure by reducing the burden on in-house IT staff, while increasing security, reliability and scalability.
Lockdown didn’t put the brakes on the project, and now the company is looking to shift its entire infrastructure into the cloud, says Zoe Donovan, digital director at LK Bennett. “We didn’t have any cloud technology until 2018, but now we use cloud for email and productivity, along with an ERP platform. Over the next 24 months, we’ll be moving our legacy systems into the cloud, so we’ll be in a position where we won’t have any physical servers,” she adds.
The retailer’s experience is typical of many mid-sized enterprises, many of whom have seen the potential of cloud technologies during the pandemic and are now committing fully to cloud. Research from manufacturing and distribution software provider Epicor shows that, in 2020, only 25% of respondents declared cloud a strategic priority, in this year’s study 99% of those surveyed confirmed that they plan to move to the cloud, and 94% of them intend to do so this year.
“There is a sea change in attitude towards cloud as a critical business accelerant, and leaders have moved from consideration to adoption,” says Steve Murphy, CEO of Epicor Software. “This is no longer a ‘why move’ conversation but rather a ‘how to move’ to gain advantage.”
As a result of this shift, the whole cloud sector is extremely buoyant, adds Alex Hilton, chief executive of the Cloud Industry Forum (CIF). “It’s incredibly buoyant and you only need to look at the performance of companies like Microsoft, Google and AWS to see that,” he says. “But what we are finding is that many companies understand that cloud is a priority but are still debating how they will make the most of it.”
Before the pandemic, many organisations were still in the early stages of planning how they would adopt cloud, but they were forced to accelerate their plans by the pandemic. “If you’ve suddenly got to support 500 people who need to work remotely, then cloud is going to immediately jump to the top of your agenda,” Hilton says.
Remote working might have pushed cloud adoption in 2020, but it was far from the only benefit that business leaders saw. The pandemic provided businesses with an urgent reason to deploy cloud software, but in the process many organisations realised the huge potential of the cloud to drive greater agility. Many companies were forced to shift unexpectedly; from running web-based yoga classes, adopting Zoom meetings or offering customers curbside food pick-ups.
But what we are finding is that many companies understand that cloud is a priority but are still debating how they will make the most of it.
Research conducted at the end of 2020 by CIF found that 91% of decision makers in UK businesses said the cloud played an important part in their response to Covid-19, while 40% said it was critical. Business leaders agreed that cloud was critical in supporting remote workers, but other benefits cited included greater agility (44%) and easier scalability (33%).
Accountancy firm Xeinadin has deployed several cloud-based productivity and accounting applications in recent years. During the pandemic, the firm was able to shift to remote working smoothly. However, cloud software also helped it support increased collaboration between 14 regional hubs. “Having people sharing information centrally allows us to access expertise from different offices, in niche areas like corporate finance,” says Sian Lloyd, director of Xeinadin’s south Wales hub. “It’s also allowed us to give clients real-time information on their financial position and support them in making fast decisions on things like suppliers and staff numbers.”
Remote working is likely to give way to hybrid working in the next couple of years, and this should drive a further acceleration of cloud adoption, as organisations need to offer employees access to the same systems and information whether they’re working at home, or from the office.
At LK Bennett, the digital team is working to facilitate a culture that will support hybrid working after the pandemic. Donovan says: “Hybrid working is going to be the norm, so our role is to ensure it can be done in a way that is secure, and which also drives efficiency and collaboration."
The company is actively engaging with younger employees – who are keen to adopt digital ways of working – and helping them become advocates across their wider teams. “We did used to have occasions where someone would save something onto a portable drive and take it home, so cloud is definitely making us more secure,” says Donovan. Already, there are improvements in productivity and efficiency in home-based and hybrid teams, she adds: “What we see is that the cloud makes it easier for multiple people to work on a design and move it through the process more quickly, because everyone is collaborating on the same version of the same design.”
Hybrid working has huge potential to maximise the benefits of cloud around agility and performance, by allowing companies to recruit from a wider talent pool. For example, if a role only requires an employee to physically be in the office for one day a week, then there are huge numbers of parents or more geographically distant employees who may now be suitable for a role. “We have many people who have been excluded from work because of their need for flexibility, but that flexibility is now going to become the norm,” says Tina Howell, cloud platform lead with consultancy And Digital.
Organisations looking to introduce or extend their use of cloud in 2021 can certainly benefit from increased agility, efficiency and flexibility. But these goals can’t be achieved without the right planning and support, Howell adds. “People don’t always realise the responsibility of moving to the cloud. You still need to do the right work around security and design, and do the necessary due diligence,” she says.
Unlike the landscape three years ago, cloud is now an agenda-leading board level discussion for most organisations. Hilton says, “The pandemic has sharpened our focus, but the priority now must be to understand how cloud technology can make you more agile, because you’ll need that when the next crisis comes along.”